“Growth hacking recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars.”
Greylock Partner, Josh Elman, in Mashable’s The 5 Phases of Growth Hacking.
“Growth hacking is a new way. It’s cheap. It’s effective. It’s iterative. It’s practical.”