About a year ago, we announced that Elisa Schreiber joined Greylock as our VP of Marketing. In a short time, she has made a tremendous impact and has become a huge asset to our portfolio companies. Today, we’re thrilled to say we’ve found our long term marketing leader and want to congratulate Elisa on her promotion to Marketing Partner.
Before Elisa came aboard, we had already been speaking with her for more than a year. We were set on forming a marketing team that could support our portfolio companies, but adamant about hiring the right person. We wanted someone with deep operating experience and marketing expertise, but also somebody who embodied Greylock’s unique set of values and culture. After just a few conversations with Elisa, we knew she fit this description. We somehow convinced her to move her family from Southern California to the Bay Area to lead our marketing efforts (all while she also had her hands full with a newborn girl!)
Elisa has done a great job applying her operating experience from Hulu where she led global communications as the company scaled, and program design (Elisa was the first TEDx organizer!) to help us succeed in three ways: ensuring press have a dedicated resource to help them connect with Greylock-backed companies, running innovative programs and events for entrepreneurs, and digging in to help our portfolio companies with their communications and marketing strategy.
Since Elisa joined our team, she has consistently demonstrated how valuable marketing is for a venture firm. Elisa offers considerable support for our network of entrepreneurs and the companies we’ve backed. She’s proactive about seeking opportunities to tell their stories and has been successful in executing high-value ways to do so. She has established strong relationships within our portfolio and among the press which results in her ability to help Greylock-backed companies on their press relations and go-to-market strategies, as well as support reputation management during pivotal milestones such as IPOs, mergers and acquisitions, and crisis. She also oversees all the events and programs that we produce to help entrepreneurs scale their businesses and learn from each other.
Elisa’s hard work, creativity and tenacity have resulted in her being a great operations team leader at Greylock. We’re proud of what she’s accomplished this past year and are excited for her to continue building our marketing programs. Congratulations Elisa!
“Elisa offers considerable support for our network of entrepreneurs and the companies we’ve backed. She’s proactive about seeking opportunities to tell their stories and has been successful in executing high-value ways to do so.”