Success in Silicon Valley is all about people — about how companies build lasting alliances with talented teams of entrepreneurial employees. Outsiders sometimes think that recruiting and keeping great people in the Valley requires offering Google-like perks or eye-popping compensation packages. In fact, it’s far more powerful to treat an employee like an “ally,” be realistic about how long they’ll likely stay at your company, and then offer a promise of career transformation if they work for you. That’s something every startup can do — even those still in the bootstrapping stage. Read more on TechCrunch.
“In the networked age, the old employment model, in which employers offered lifelong employment in exchange for loyal service, is no longer affordable or desirable.”