The last few years, it’s become cliche for startups to describe themselves as “Uber for X”. With Uber as the north star, the mobile phone became the “remote control” for our life and anything we wanted — groceries, take-out, laundry, our car — was just a tap away. After all, Uber did that for taxis. Shouldn’t we do it for other stuff?
The challenge is that many took the wrong lesson from Uber. Yes, convenience is huge, but it was only part of the picture. The magic of Uber is that it used mobile to create a 10x better product than the incumbent (taxis), and did so at a lower price. The “and” is everything.