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Perspectives February 8, 2013

LinkedIn / Will Software Eliminate Physical Retail? Not Quite.

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Reid Hoffman wrote a great blog discussing his views on software/technology disrupting the physical retail environment. A quick excerpt below and the full post here.

Retail Retailored

Software will not replace all offline retail, but will be used instead to transform certain offline retail experiences. Software can bring more customers to the stores, increase conversion in the store, reduce overall costs for the retailer via better analytics on supply and demand, and — for the customer — create a radically better real life shopping experience.

 

“Software will not replace all offline retail, but will be used instead to transform certain offline retail experiences.”