Perspectives December 17, 2012

Pandodaily: Beyond the install

10 keys to driving sustainable mobile user growth


Last week, we hosted an informal gathering of consumer mobile product and marketing leaders — to compare notes on the evolving art and science of acquiring and retaining mobile users. The participants came from larger established companies like Facebook and Zynga, and emerging startups like Flurry, PlayHaven, Hotel Tonight, and Poshmark. Here are some takeaways from that discussion — recommendations to apply to your efforts to build a sustainable mobile user base.

To see a full summary, check out James Slavet and Sanjay Raman’s post on Pandodaily.