Perspectives February 15, 2016

How to build an enduring, multi-billion dollar business


In my last post, I wrote that Uber built a multi-billion dollar business by using mobile to create a 10x better product than the incumbent (taxis), anddid so at a lower price. The “and”, as I wrote, is everything.

What’s exciting to me is that Uber is not the first, nor will it be the last. Indeed, when you start to look for it, you realize “[10x product] and save people money” is the undercurrent running through dozens of breakout companies ranging from Airbnb (a Greylock company) to WhatsApp.

Read more on Medium.