Perspectives September 15, 2014

Microsoft & Minecraft


Sometimes 140 characters isn’t quite enough to have a nuanced back & forth.

A few minutes ago I tweeted that the more I think about it, the more I think that Microsoft buying Minecraft is an incredible, incredible (and surprising) move by Satya Nadella that is very very long range in thinking.

I got some pushback in my Twitter stream that says Microsoft doesn’t need another game franchise, has a strong Xbox line, etc etc.

But here’s the thing: Minecraft is less like Halo, and a lot more like Lego. It’s not a game, any more than Lego is just a toy. It’s cultural, and foundational. Read more on Medium.