Perspectives April 23, 2015

No, You Don’t Own The Customer Anymore 

The New Age of SaaS Competition


Much has been written by VC’s about building “full stack startups,” “owning the customer with a strategic product” and finding the “killer app to build a platform on.”

One interesting phenomenon we’re seeing is that an increasing number of users don’t need or want you to be “full stack” at all.

Actually, at the extreme, that’s pretty much the opposite of what developers want — which is something a lot more modular (preferably open source) that solves their specific problem well yet offers the flexibility of a diverse, transparent and rapidly innovating ecosystem of components: consider Docker’s batteries included, but removable philosophy.

Read more on Medium.